Chapter 9
Social Responsibility and Ethics in Marketing
Marketing, while vital for economic growth, often faces social criticism due to its potential negative impacts on consumer welfare and…
Data privacy and customer information protection are paramount in today's digital era, where data is the new currency. Protecting personal…
Ethics in targeting audiences is a crucial aspect of marketing and business practices. It involves understanding and respecting the rights,…
Responsible product development is a cornerstone of sustainable business practices and has profound implications for the economy, society, and the…
Unethical pricing tactics harm consumers through price gouging, bait-and-switch, and false advertising. They result in inflated prices, unnecessary…
Cultural insensitivity and stereotypes in marketing can lead to significant missteps, damaging a brand's reputation and alienating potential…
Conscious marketing refers to a business approach that values and promotes integrity, transparency, and customer welfare.
It's a shift away from…
Modern business practices incorporate Corporate Social Responsibility (CSR) and Corporate Citizenship as integral components.CSR promotes social…