Marketing is about knowing what the customers need, creating a product that satisfies that need, effectively communicating its value to the customer, and …
Marketing concepts have evolved with changes in industrialization and the business environment.
The Production Concept during the Industrial Revolution …
Value creation is the net benefit a business provides to its customers.
For a customer, it is the perceived benefits measured against the cost they are …
The marketing mix or the 4Ps of Marketing, including Product, Price, Place, and Promotion, help businesses influence demand.
Product is what the business …
Businesses need more than just a great product or service to be successful.
After all, what is the use of a product if no one wants it or knows about it?
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The current marketing landscape is marked by transformative elements such as digital technology, Artificial Intelligence, economic shifts, and a growing …
Marketing requires strategic planning, which includes two elements – a marketing strategy and a marketing plan.
A marketing strategy is the overall game …
The marketing plan document outlines the marketing strategy for the upcoming year.
It includes an executive summary comprising the plan overview, the main …
Nonprofit marketing refers to activities and strategies to promote a cause, address societal issues, or advance a particular set of values.
For example, …
