Back to chapter

2.10:

Elasticity of Demand (Ed)

Business
Microeconomics
Se requiere una suscripción a JoVE para ver este contenido.  Inicie sesión o comience su prueba gratuita.
Business Microeconomics
Elasticity of Demand (Ed)

Idiomas

Compartir

The price elasticity of demand measures the responsiveness of the quantity demanded to changes in price for a particular product.

It quantifies how sensitive consumers are to price fluctuations.

In some cases, even a slight price change can significantly impact the quantity demanded. It shows the demand is elastic.

Luxury items, high-end electronics, and non-essential goods often display elasticity due to the availability of alternative options in the market.

On the contrary, inelastic demand describes situations where price changes have minimal influence on the quantity demanded.

Essential goods like basic groceries, medications, and certain utilities often exhibit inelasticity.

Consumers continue purchasing these items despite price fluctuations, as they are essential.

Price elasticity is important for developing pricing strategies.

When a product's demand is elastic, businesses need to be careful. A rise in price could significantly decrease sales.

On the other hand, when a product's demand is inelastic, businesses can adjust prices more freely without affecting sales much.

2.10 Elasticity of Demand (Ed)

Price elasticity of demand is a concept that measures how sensitive people are to changes in prices. 

Elastic Demand: Consider selling tickets to a concert. When the ticket prices increase, some people might decide not to go and opt for other forms of entertainment, like watching a movie at home or going to a different event. This shows that there are alternative options available, leading to a significant change in demand with a small change in price.

Inelastic Demand: Now, think about gasoline. Even if the price goes up, people still need to buy gasoline to fuel their cars for work or other essential activities. So, the demand for gasoline stays mostly the same with price fluctuations because it's a necessity.

Understanding the price elasticity of demand is crucial for businesses to make informed decisions about pricing strategies. For instance, if they are selling a product whose demand is elastic,such as  concert tickets, they must be cautious about raising prices too much. However, they have more leeway with pricing adjustments if they are selling something with inelastic demand, like gasoline.