The communication process is the transmission and reception of messages or information from one sender to the receiver.
It involves the sender encoding an …
Marketing communication objectives refer to the strategic goals that guide promotional activities.
They set the stage for messaging strategies, content …
The AIDA model, which stands for Attention, Interest, Desire, and Action, helps businesses understand the buying process of a potential buyer.
Consider …
Effective marketing communication lays the foundation for executing an integrated marketing communication plan.
The IMC plan has seven steps.
The first …
Advertising is a paid strategy that brands and organizations employ to promote their offerings through diverse channels, including TV, radio, print media, …
Print and outdoor ads are two major forms of advertisements.
Print ads are promotional messages inked on paper and distributed via diversified outreach …
TV and radio ads are classic and impactful mass-marketing methods for engaging audiences.
Television advertising is a powerful platform for businesses to …
Sales promotions are short-term incentives designed to stimulate purchases of goods and services.
Businesses leverage these promotions to unveil exciting …
Personal or one-to-one selling is a direct, face-to-face process where a salesperson builds relationships with potential customers, understands their …
The personal selling process includes the steps involved in the one-on-one selling technique.
Harry is an electric vehicle sales representative engaged in …
Direct marketing is a technique that communicates a personalized message directly to a target audience to inspire actions.
It is a cost-effective way for …
Various industries use direct marketing to attract potential customers and engage with existing customers.
For example, banks use various direct marketing …
Online marketing is all about promoting products and services on the internet.
It has become increasingly essential for businesses due to the rise in …
Businesses use a dynamic blend of online marketing tools, including search engine optimization, content marketing, pay-per-click, social media, email, and …
Public relations or PR are activities aimed at promoting and managing a company's reputation and influencing public opinion to gain support.
PR can be …
Public relations or PR tools include publications, video-audio programs, annual reports, media relations, websites, and social media designed to convey …
The marketing funnel aids marketers in choosing the appropriate media at each step of the process.
In the awareness stage, marketers select diverse media …
Companies use structured approaches to allocate resources effectively when creating marketing budgets.
For example, XYZ Mobile allocates a five hundred …
