Chapter 3
Consumer Behaviour
Needs are the basic, often essential, requirements for survival and well-being. These are fundamental necessities an individual must have to live a…
The Consumer Decision Process represents the steps individuals undergo when purchasing or choosing a consumption. It encompasses several stages, each…
The impact of culture on consumer behavior and decision-making processes is a critical aspect of marketing and business strategies. Culture,…
Culture molds consumer behavior by shaping perceptions, influencing preferences, guiding interpretations of marketing messages, and impacting the…
Personal factors are individual characteristics and traits that influence consumer behavior. These factors are unique to each person and can…
Psychological factors delve into individuals' mental and emotional processes when making purchasing decisions. Understanding these psychological…
The buying behavior of a new product differs from that of an existing one primarily due to novelty, risk, and familiarity factors. They may rely more…
The Learning Model of Consumer Behavior suggests that consumer choices and preferences evolve through experience and learning. Individuals acquire…
The Sociological Model of Consumer Behavior emphasizes the impact of social influences on individuals' purchasing decisions. It posits that…
The Economic Model of Consumer Behavior centers on rational decision-making driven by utility maximization within budget constraints. It assumes that…
The Black Box Model of Consumer Behavior conceptualizes the decision-making process as a "black box" where inputs (stimuli) lead to outputs…
The Hawkins Stern Impulse Buying Model focuses on unplanned or impulse purchases, outlining the process through four key stages. First, there is an…
The Howard Sheth Model of Consumer Behavior, developed by John Howard and Jagdish Sheth, presents a comprehensive framework that explores the…
Customer loyalty refers to the consistent and sustained preference, trust, and repeat business that a customer demonstrates towards a particular…
Gathering customer insights is a multifaceted process aimed at comprehending the intricacies of customer behavior and preferences. It employs various…
Customers exhibit diverse behaviors and characteristics, allowing businesses to classify them into distinct types. One crucial categorization is…