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Spotlighting Customers’ Visual Attention at the Stock, Shelf and Store Levels with the 3S Model
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Capitoli
- 00:04Titolo
- 00:43Experimental Design and Stimuli and Choosing Eye-tracking Equipment
- 01:49Data Collection Procedure
- 03:35Results: Analyzing Customers Visual Attention at the Stock, Shelf and Store Levels
- 06:00Conclusion
This article presents a new conceptualization of the in-store search process, the 3S Model, which captures customers’ visual attention at three distinct levels of analysis: Stock, Shelf, and Store. We illustrate the usefulness of our conceptualization through three eye-tracking studies, one from each level of analysis in the 3S Model.
