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应用 eMASS 定制计划作为评估消费者权益的研究工具
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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
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应用 eMASS 定制计划作为评估消费者权益的研究工具

DOI:
10.3791/60035-v

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08:27 min

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September 27, 2019

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1Department of Fashion Industry,Ewha Womans University, 2Department of Business Administration,Duksung Women’s University

Capitoli

  • 00:04Titolo
  • 01:07Participant Recruitment
  • 02:38Survey Procedure
  • 03:18Data Preparation
  • 04:31Confirmatory Factor Analysis (CFA)
  • 05:25Results: Representative Consumer Benefits Evaluation
  • 07:31Conclusion

Summary

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此处介绍的是一个协议，用于检查消费者对在线零售环境中大规模定制的反应。该协议详细介绍了在线调查过程以及如何使用结构方程建模分析数据，以及如何使用潜在均值分析对数据进行分组分析。

Tags

Mass CustomizationConsumer BenefitsStructural Equation ModelingLatent Means AnalysisOnline Apparel ShoppingTrench Coat CustomizationPerceived BenefitsEmotional AttachmentAttitude Toward CustomizationLoyalty Intentions

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