8.20:
Public Relations II
Public relations or PR tools include publications, video-audio programs, annual reports, media relations, websites, and social media designed to convey and promote positive images and messages about brands.
Publications like brochures and books inform people about the brand's activities and expertise. For example, college brochures that are visually appealing and informative.
Video-audio programs and public service announcements promote cause-related marketing, promoting the brand and creating a powerful connection.
Annual reports inform stakeholders about the company's financial health and unique initiatives, like a brand's new partnerships and sponsorships.
Media relations, like press kits and releases, high-quality images, and relevant statistics, assist journalists in communicating the latest brand updates.
Websites integrate tools to communicate corporate values and messages to the audiences. For example, the company website provides information about its history, values, news, and corporate social responsibilities. It provides an interactive experience for customers.
Social media platforms allow brands to manage their reputation by directly interacting with customers and stakeholders through blogs, chat rooms, and forums.
8.20 Public Relations II
Public relations (PR) tools are various methods used by organizations to maintain a positive image and foster a strong relationship with the public. Here are some of the most commonly used PR tools:
Press Releases: which are official statements sent to news media to provide information, announce events, clarify issues, and shape public perception.
Media kits: that include a company profile, fact sheets, press releases, executive bios, images, and other relevant information. It's a go-to resource for journalists and influencers seeking company or brand information.
Newsletters: are regularly distributed, either electronically or in print, and can keep stakeholders informed about company updates, industry trends, and other relevant content.
Social Media: Facebook, Twitter, LinkedIn, and Instagram are powerful platforms for direct audience engagement, updates sharing, and addressing queries or concerns.
Events: hosting or sponsoring events like webinars, conferences, product launches, or charity events can raise visibility, build relationships, and create positive media coverage.
Speeches and Presentations: Public speaking engagements can position a company representative as a thought leader in the industry and help to influence public opinion.
With these tools, organizations gain credibility, connect, and build relationships to foster growth.