Chapter 2
Marketing Environment
The marketing environment refers to external and internal factors influencing an organization's marketing-related decisions and activities. It…
The micro-environment, or the task environment or operating environment, is the immediate environment that directly influences a business. It…
The Five Forces Model, developed by Michael Porter, offers a systematic approach to assessing the competitive dynamics of an industry, helping…
Analyzing each force in Porter's Five Forces model provides insights into a company's competitive strategy and its ability to navigate…
Competitor analysis is vital to strategic planning and market research, providing organizations with insights into their competitive…
Perceptual maps are visual tools that help businesses understand how customers perceive their products or brands compared to competitors. It shows…
The meso environment, positioned between the micro (which includes factors like customers, suppliers, competitors, and employees) and macro (broader…
The macro-environment refers to the external factors and conditions outside an organization, industry, or business and can significantly impact its…
PESTEL analysis is a strategic tool organizations use to assess and understand the external macro-environmental factors that can impact their…
The internal environment of an organization refers to the elements and factors that exist within the organization and directly influence its…
Organizational capacity refers to the capabilities, skills, resources, and systems that enable the organization to function effectively and achieve…
Long-term success relies on sustaining a competitive advantage, assessed through VRIO analysis—evaluating Value, Rarity, Imitability, and…
The value chain concept, by Michael Porter, illustrates a company's interlinked activities to design, produce, market, deliver, and support its…
The value chain analysis enables an organization to identify areas of strength and weakness, reduce costs, and create competitive…
SWOT Analysis is used to assess an organization's internal strengths and weaknesses, and the external opportunities and threats it faces in a…
The SWOT analysis provides direction for crafting successful marketing strategies by harnessing strengths and seizing opportunities, all while…
