Chapter 7
Delivering Customer Value: Place to Everywhere
![Place and Everywhere](https://cloudfront.jove.com/files/media/science-education/science-education-thumbs/15974.jpg)
The traditional concept of 'Place' in marketing, one of the original '4Ps' (Product, Price, Place, Promotion), has evolved into…
![Delivery Networks](https://cloudfront.jove.com/files/media/science-education/science-education-thumbs/15975.jpg)
Information and merchandise flow are vital to distribution channels, each adding significant value to the delivery network.
Merchandise Flow refers…
![Importance of Delivery Networks](https://cloudfront.jove.com/files/media/science-education/science-education-thumbs/15977.jpg)
Channel partners, intermediaries, and suppliers are crucial in a distribution network. They are the links that connect the product or service from…
![Marketing Channel Designs](https://cloudfront.jove.com/files/media/science-education/science-education-thumbs/15978.jpg)
Businesses use direct and indirect marketing channels and franchising to distribute their products or services to customers. Each has advantages and…
![Horizontal Marketing Systems](https://cloudfront.jove.com/files/media/science-education/science-education-thumbs/15980.jpg)
A Horizontal Marketing System (HMS) is a strategic alliance where two or more companies operating at the same level join forces to exploit market…
![Multichannel Distribution](https://cloudfront.jove.com/files/media/science-education/science-education-thumbs/15981.jpg)
A multichannel distribution system is a strategy where a company uses several methods to reach its customers. It may include selling products through…
![Channel Design Decisions](https://cloudfront.jove.com/files/media/science-education/science-education-thumbs/15983.jpg)
Channel design decisions refer to businesses' strategic choices regarding the distribution channels through which they deliver their products or…
![Channel Management Decisions](https://cloudfront.jove.com/files/media/science-education/science-education-thumbs/15984.jpg)
Channel management decisions involve the strategic planning and coordination of various activities to ensure the efficient distribution of products…
![Retailers](https://cloudfront.jove.com/files/media/science-education/science-education-thumbs/15986.jpg)
Retailers, the final link in the consumer product distribution chain, are crucial intermediaries connecting manufacturers with end consumers. They…
![Retail Strategy](https://cloudfront.jove.com/files/media/science-education/science-education-thumbs/15987.jpg)
Retail strategy encompasses the comprehensive planning and implementation of tactics that retailers employ to effectively achieve their business…