Attitudes and Persuasion

Attitude is our evaluation of a person, an idea, or an object. We have attitudes for many things ranging from products that we might pick up in the …

Social psychologists have documented that feeling good about ourselves and maintaining positive self-esteem is a powerful motivator of human behavior …

Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from …

Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. …

Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will …