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JoVE Business (Business: Types of Customers)

Types of Customers

JoVE Business (Business: Howard Sheth Model – Variables)

Howard Sheth Model – Variables

JoVE Business (Business: Wholesalers)

Wholesalers

JoVE Business (Business: Retailers)

Retailers

JoVE Business (Business: Channel Management Decisions)

Channel Management Decisions

JoVE Business (Business: Channel Design Decisions)

Channel Design Decisions

JoVE Business (Business: Horizontal Marketing Systems)

Horizontal Marketing Systems

JoVE Business (Business: Targeting Strategies)

Targeting Strategies

JoVE Business (Business: Evaluating Segment Attractiveness)

Evaluating Segment Attractiveness

JoVE Business (Business: Segmentation, Targeting, Positioning)

Segmentation, Targeting, Positioning

JoVE Business (Business: Howard Sheth Model)

Howard Sheth Model

JoVE Business (Business: Hawkins Stern Impulse Buying Model)

Hawkins Stern Impulse Buying Model

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