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Loneliness Assuaged
 

Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos

Article DOI: 10.3791/61089-v 06:45 min May 29th, 2020
May 29th, 2020

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Summary

The study proposes an activation-match model to study how loneliness is mitigated when a lonely audience watches barrage videos of rational and emotional appeals. The protocol uses eye tracking to document duration and fixation, accounting for the degree of satisfaction when emotional needs are appeased by content and barrage.

Tags

Keywords: Eye Tracking Barrage Videos Loneliness Emotional Appeal Rational Appeal Video Advertisements Gaze Sample Rate Calibration Audience Attention
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