Stockholm University of the Arts 1 article published in JoVE Neuroscience Post-Movie Subliminal Measurement (PMSM), for Investigating Implicit Social Bias Mamdooh Afdile1,3,5, Iiro P. Jääskeläinen1,2,4 1Department of Neuroscience and Biomedical Engineering, Aalto University, 2Advanced Magnetic Imaging (AMI) Centre, Aalto NeuroImaging, Aalto University, 3Department of Media, School of Arts Design and Architecture, Aalto University, 4International Laboratory for Social Neuroscience, Institute of Cognitive Neuroscience, National Research University Higher School of Economics, 5Department of Film and Media, Stockholm University of the Arts This protocol describes the use of movies to investigate brain mechanisms underlying implicit social biases during functional magnetic resonance imaging. When the face of a protagonist is presented after a movie subliminally, it evokes an implicit response based on knowledge of the protagonist gained during the movie.
