Chapter 4

Segmentation, Targeting, Positioning

Segmentation, Targeting, and Positioning (STP) are fundamental concepts in marketing that help businesses effectively reach and connect with their…

Market segmentation divides a diverse market into homogeneous segments with similar characteristics, needs, and behaviors. The primary goal is to…

Market segmentation is a strategic marketing approach that involves dividing a broad target market into distinct and homogeneous segments based on…

Segmenting industrial markets involves dividing the business-to-business (B2B) market into distinct segments based on specific criteria to…

Evaluating segment attractiveness is critical in market segmentation, ensuring that businesses invest resources wisely and effectively. Several key…

Targeting strategies in marketing involve selecting specific segments of the market to focus on and directing marketing efforts toward those chosen…

A customer persona, or buyer persona, is a semi-fictional representation of an ideal customer derived from market research and actual customer data.…

Creating a customer persona is a strategic process that involves developing detailed and fictional representations of your ideal customers. This…

Positioning is a strategic marketing approach where a company aims to distinguish its products or services from those of competitors in the target…

Positioning methods are crucial in shaping a brand's perception within the competitive landscape. Comparative positioning: involves directly…

A positioning statement is a brief and strategic announcement that delineates the intended perception a brand seeks to create within the minds of its…