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Journal / Neuroscience / Post-Movie Subliminal Measurement (PMSM), for…
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JoVE Journal Neuroscience
Post-Movie Subliminal Measurement (PMSM), for Investigating Implicit Social Bias
 

Post-Movie Subliminal Measurement (PMSM), for Investigating Implicit Social Bias

Article DOI: 10.3791/60817-v • 09:03 min • February 29th, 2020
February 29th, 2020 •
1,3,5, 1,2,4
1Department of Neuroscience and Biomedical Engineering, Aalto University, 2Advanced Magnetic Imaging (AMI) Centre, Aalto NeuroImaging, Aalto University, 3Department of Media, School of Arts Design and Architecture, Aalto University, 4International Laboratory for Social Neuroscience, Institute of Cognitive Neuroscience, National Research University Higher School of Economics, 5Department of Film and Media, Stockholm University of the Arts

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This protocol describes the use of movies to investigate brain mechanisms underlying implicit social biases during functional magnetic resonance imaging. When the face of a protagonist is presented after a movie subliminally, it evokes an implicit response based on knowledge of the protagonist gained during the movie.

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Keywords: Post-movie Subliminal Measurement Implicit Social Bias Neuro-processing Social Perception Implicit Bias Movie-based Paradigm FMRI Eye Tracking Experimental Protocol
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