1.8: Nonprofit Marketing
Nonprofit marketing refers to the strategies and activities undertaken by organizations that operate with the primary goal of fulfilling a mission or cause rather than maximizing profits. While nonprofit organizations do not aim for financial gains, they still need to engage in marketing to raise awareness, attract support, and achieve their objectives.
Nonprofit marketing is about sharing a mission, building trust, and engaging supporters. It uses digital and traditional methods to raise funds, tell impactful stories, and advocate for social causes. It ensures nonprofits effectively reach, connect with, and gain support from their audiences to achieve their goals. Success is measured through metrics, aiming to make a difference rather than profits.
