JoVE Journal
Behavior
Behavior
이 콘텐츠 오픈 액세스로 구독없이 시청하실 수 있습니다.
챕터
요약
This article presents a new conceptualization of the in-store search process, the 3S Model, which captures customers’ visual attention at three distinct levels of analysis: Stock, Shelf, and Store. We illustrate the usefulness of our conceptualization through three eye-tracking studies, one from each level of analysis in the 3S Model.