Chapter 7
Delivering Customer Value: Place to Everywhere
The traditional concept of 'Place' in marketing, one of the original '4Ps' (Product, Price, Place, Promotion), has evolved into…
Information and merchandise flow are vital to distribution channels, each adding significant value to the delivery network.
Merchandise Flow refers…
Distribution channels, logistics, and supply chains play vital roles within a distribution network and are interrelated in many ways. Each component…
Channel partners, intermediaries, and suppliers are crucial in a distribution network. They are the links that connect the product or service from…
Businesses use direct and indirect marketing channels and franchising to distribute their products or services to customers. Each has advantages and…
A Vertical Marketing System (VMS) is the distribution channel arrangement in which producers, wholesalers, and retailers collaborate as a unified…
A Horizontal Marketing System (HMS) is a strategic alliance where two or more companies operating at the same level join forces to exploit market…
A multichannel distribution system is a strategy where a company uses several methods to reach its customers. It may include selling products through…
Businesses embrace an omnichannel strategy as a thorough approach to delivering a cohesive and integrated customer experience across diverse channels…
Channel design decisions refer to businesses' strategic choices regarding the distribution channels through which they deliver their products or…
Channel management decisions involve the strategic planning and coordination of various activities to ensure the efficient distribution of products…
Power and conflicts in distribution channels are integral aspects of the relationship dynamics between manufacturers, intermediaries, and retailers…
Retailers, the final link in the consumer product distribution chain, are crucial intermediaries connecting manufacturers with end consumers. They…
Retail strategy encompasses the comprehensive planning and implementation of tactics that retailers employ to effectively achieve their business…
Wholesalers play a pivotal role in the intricate tapestry of modern commerce, serving as intermediaries between manufacturers and retailers. These…
