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Direct Marketing II

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Diffusion of Innovation

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Products, Services, and Experiences

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The AIDA Model

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External Considerations Affecting Price Decisions

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Marketing Funnel - Application

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Product Mix Decisions

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Sales Promotion I

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Product Mix Pricing Strategies I

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Services Marketing I

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The Marketing Toolkit - 4Ps to 4Es

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Direct Marketing I

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New Product Development - Process

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Marketing Plan Document

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Communication Objectives

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Marketing Funnel - Concept

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Internal Considerations Affecting Price Decisions

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Product Line Decisions

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Celebrity Endorsements and Influencers

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New-Product Pricing Strategies

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Branding I

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Value Creation in Marketing

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Personal Selling II

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New Product Development - Need

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